8 Beauty Brands That Are 100% Cruelty Free

Posted by in Makeup, Organic & Natural

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Is there anything worse than falling in love with a makeup product or brand and then finding out it’s not cruelty free? It’s happened to me a few times and it’s not a nice feeling. It can sometimes be hard to find out if a product is cruelty free or not as some brands aren’t that forthcoming when it comes to dishing out that type of information, as legally they don’t have to.

Animal testing for the cosmetic industry has been banned in the UK since 1998, but with global companies producing products overseas, it’s sometimes hard to know for sure. As a result we have put together a list of 8 brands that are 100% cruelty free so you don’t need to feel guilty when you apply your makeup every morning.

Kat Von D

Kat Von D’s makeup brand is known for being cruelty free but did you know it’s also vegan and free of any animal-derived products? This means she uses synthetic fibres for her brushes and absolutely doesn’t use Carmine (red dye you get as a result of crushing beetles) to dye her cosmetics. I’m obsessed with her Metal Crush Extreme Highlighter Palette at the moment. The pigments are so stunning and the packaging is pretty rad too. The highlighters are loaded with hyper reflective micro-crystals that sparkle and shift with every little movement.

enter image description here Kat Von D, Metal Crush Extreme Highlighter, £21.44


Not only do bareMinerals not test on animals, their makeup products also don’t contain any nasty preservatives, oils, fragrances or harmful chemicals. So you can breathe easy and be assured that bareMinerals’ products are good for the skin and also good for the conscience. One of bareMinerals best selling and most popular products is their Original Foundation. The loose powder foundation is amazingly lightweight and gives users the option to go sheer or full coverage. It protects your face as it contains SPF 15 and stops the skin from drying out.

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bareMinerals, Original Foundation, £27.00

Burt’s Bees

Burt’s Bees are certified as cruelty free by the big dogs, PETA, although please be aware that they’re not vegan as the main ingredient in the majority of their products is beeswax (not surprising with a name like Burt’s Bees). With the declining populations of bees becoming a worldwide issue, Burt’s Bees work alongside the British Beekeepers Association to help raise money for research and education around the importance of bees. One of my favourite Burt’s Bees products at the moment is their Shea Butter Hand Repair Creme. Beeswax is one of nature’s greatest moisturisers and you can certainly believe that after using this product a few times. It’s formulated with sunflower, macadamia nut, and rosehip oil to nourish your skin and keep nails and cuticles hydrated all day.

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Burt's Bees, Shea Butter Hand Creme, £10.95

Soap & Glory

Another great cruelty free brand is Soap & Glory. None of their products are tested on animals and they also support an organisation called FRAME (Fund for the Replacement of Animals in Medical Experiments). Even though Soap & glory are most well known for their amazing body scrubs and body butters, my favourite product of theirs has to be the Sexy Mother Pucker lip gloss. It contains a lip-plumping technology which helps to make your lips appear fuller and juicer while keeping them moisturised. There’s a great range of shade options and they smell amazing too!

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Soap & Glory, Sexy Mother Pucker, £9.00


Illamasqua is a brand I didn’t realise was cruelty free, but after doing a quick internet search it’s safe to say they’re passionate about supporting the cause. Their website states “not only do we care about colour, texture, price and performance of the products we use, but how they are sourced, manufactured and tested”. Well that is music to my ears as I love Illamasqua and own a lot of their products. One of the first Illamasqua products I ever purchased was their Skin Base Foundation and it’s still a staple in my makeup kit. The formula is lightweight and creamy and blends beautifully! One layer is very natural looking but you can easily build up the coverage to something you’re comfortable with. It also lasts all day long without drying out the skin or looking streaky.

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Illamasqua, Skin Base Foundation, £33.00


To me, Hourglass is beauty goals. Everything about their branding screams luxury and their products certainly live up to that standard. Hourglass also don’t incorporate animal testing into the development or production of any of their products, so hardcore fans like me can sleep easy at night. Hourglass’ Ambient Lighting Blush is a cult favourite, and rightly so! Apart from the fact it looks stunning in the component, the formula is enhanced with ‘Photoluminescent’ to maintain the vibrancy, depth and dimension of the blush. After application you look glowing and healthy with just the right amount of colour. The range contains 6 amazing shades so choosing will be difficult… or just buy them all like I did!

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Hourglass, Ambient Lighting Blush, £35.00

Barry M

Barry M is such a nostalgic brand for me. It was the brand that every talked about in school and what I’d spend my weekly pocket money on. And to be honest not much has changed, I still love their products. So to find out that Barry M are cruelty free and most of their products are vegan is an added bonus. My favourite product from them at the moment is their Under The Sea nail collection. The pigment is so intense and the colour-shifting, two-toned formula means that each shade has a unique combination of colour and shimmer, whatever angle you look at it from.

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Barry M, Under The Sea Nail Varnish, £3.99

Marc Jacobs Beauty

Marc Jacobs was another brand that I didn’t realise was cruelty free, and again I was relieved as I love their products. On their website they state that none of their products are tested on animals, nor do they ask vendors to test on their behalf. Marc Jacobs also don’t sell their beauty products in China where, as I’m sure you all know, animal testing is still legal and not seen as an issue. From all the Marc Jacobs Beauty products I’ve tried (and I’ve tried a lot of them!) my personal favourite is their Le Marc Liquid Lip Creme. The lipstick is formulated with Brazilian Cupuacu to help keep lips moisturised and hydrated while also offering rich, pigmented colour. It’s a really easy product to apply and stays on pretty much all day.

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Marc Jacobs Beauty, Le Marc Liquid Lip Creme, £24.00

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