How To Recreate SS17’s HOTTEST Beauty Trends

Posted by in Experts, Makeup

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As My Beauty Matches’ Resident Makeup and Beauty Expert, I’m going to be bringing you beauty, skincare and makeup tips I’ve learned over the years. With London Fashion Week well underway, here’s the rundown on the latest key SS17 catwalk makeup & beauty trends and my pro tips on how you can wear them now.


Blusher made an appearance on the runway at many of the shows in various ways - from a subtle, pretty pink blush to make the skin look pretty and youthful, to applying it in almost a heavy handed way (almost doll like). Many of these looks were teamed with a bright pink lip, natural eyeshadow and a flick of mascara. Skip contour if you are going to create this look, so it is all about the cheeks and lips.

Get the look:

Opt for a powder blush as it gives more pigment payoff like this NARS Dual Intensity Blush Palette and team with an on trend pink lip with Elizabeth Arden’s Beautiful Color Moisturising Lipstick in Pink Pink.


Beautiful, flawless, natural looking glowing skin was a very strong trend for SS17. Skin looked dewy and well moisturised and the eyes, cheeks and lips were kept pretty and soft with added highlights on the cheekbones, nose, cupids bow and inner corner of the eyes. Whilst this isn't a creative look which doesn't require artistic flair, it's important to use the correct foundation to create perfect skin and it is also important that you use a highlighter which is fine to give a sophisticated glow and isn't too glittery or bright.

Get the look:

Start with a primer to smooth out imperfections and if you have any open pores, opt for a primer that will smooth and perfect the skin, the Amazing Cosmetics Anti-Ageing Primer really does make pores look invisible and makes the skin look amazing. A highlighter which I use in my pro kit and also makes skin look divine is the BECCA Shimmering Skin Perfector. Apply after foundation and blend well into the skin so that there are no harsh lines.

[Read more: How To Apply The Perfect Bridal Makeup With Sarah Brock]


There was almost an 80's revival going on for the eyes this season - strong flashes of bright purple, blue, yellow, green, peach and pink adorned models eyes. Some models had a myriad of colours carefully applied with contouring & blending to create a statement and some of the shows showcased an easier way to wear colour on the eyes by just using a coloured eyeliner over a natural eyeshadow.

Get the look:

If you really want to embrace this trend and have the time and skill to create a show stopping coloured eye - you will LOVE this - Urban Decay Full Spectrum Eyeshadow Palette or, for a quicker and easier way to wear colour around the eyes, the Daniel Sandler Waterproof Eyeliner Pencils come in a wide range of colours - after applying, you have a few minutes 'play time' to smudge them if you want to and they then set and don't move all day.


Strong lips and 'barely there' makeup on the rest of the face was a strong SS look - not just a red lip this season though, there were lips painted in bright tones of peach, orange, fuchsia, purple and plum. It's a gorgeous look, but if you want a strong lip you have to make sure that your complexion is perfected with the right foundation and concealer and it's essential that the eyes are natural and light to keep the look more current.

Get the look:

When choosing the correct foundation it's essential that you opt for a base that suits not only your skin tone, but also your skin type (dry/ ageing/ oily) - one foundation that I use in my pro kit all the time (which works well on most skin types and gives flawless coverage) is the Chanel Perfection Lumière Velvet Smooth-Effect Makeup which helps minimise large pores and smooth out the complexion. When wearing bold lipstick it's important that you lips are in good condition, I use Crème de la Mer The Lip Balm and for an amazing lipstick with bright colour that doesn't dry lips, I recommend Tom Ford Lip Colour.


2017 is the year of the 'imperfect looking eyeliner' - lived in eyeliner has to be one of the most easy eyeliner looks to create as you don't have to create a perfect, pristine line. Mostly in shades of black and browns (and you can also recreate this look with lighter browns too for a softer look), you can apply a soft shadow stick along the top and bottom lashline and smudge it with a brush or your finger to softly define the eye and make it look more current. Keep the cheeks and lips natural as this look is all about the eyes.

Get the look: The easiest way to create this look is to use the Rosie For Autograph Cream Eyeshadow Stick (comes in a range of shades), apply to top and bottom lashline and smudge. A good natural lip colour to compliment this look is Perricone MD No Lipstick Lipstick.

For more makeup and beauty tips, keep an eye out for more from Sarah Brock. If you need help finding products that are right for your skin type or skin concern, take our beauty quiz to receive personalised recommendations.