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About the product
UOMA Say What? Foundation is a radical, multi-award-winning face formula that comes in an all-embracing spectrum of 51 shades. UOMA means beauty - and beauty for all. A wholly inclusive celebration of self-expression, diversity and colour, the brand marks the start of a long-awaited beauty revolution, steered by Nigerian-born, LA and London-based founder, Sharon Chuter. This first-of-its-kind foundation is truly game-changing; specifically formulated with hydration and coverage tailored to your skin tone's needs. Infused with biomimicry pigments, the final result is universal - a flawless, vibrant-matte finish with nourishing hydration to the perfect degree.
Take our quiz to find your product match
About the product
UOMA Say What? Foundation is a radical, multi-award-winning face formula that comes in an all-embracing spectrum of 51 shades. UOMA means beauty - and beauty for all. A wholly inclusive celebration of self-expression, diversity and colour, the brand marks the start of a long-awaited beauty revolution, steered by Nigerian-born, LA and London-based founder, Sharon Chuter. This first-of-its-kind foundation is truly game-changing; specifically formulated with hydration and coverage tailored to your skin tone's needs. Infused with biomimicry pigments, the final result is universal - a flawless, vibrant-matte finish with nourishing hydration to the perfect degree.