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Offering a range of top fragrance and bodycare products for men and women, Chinese Canadian designer Alfred Sung opened his own shop, Moon, in 1976 in New York. His success sky-rocketed and eventually led to a series of products such as accessories, bridal, home fashions and fragrances. His first perfume was launched in 1986 with the men’s cologne equivalent hitting the market in 1988. His minimalist style which emphasises simplicity and sophistication is reflected in the undertones of his scents.
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